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First Move  ·  Big Tech  · 
Inside the giants — Tuesday morning, 28 July

Big Tech Faces Crucial Earnings Week as AI Spending Scrutiny Intensifies

Microsoft, Meta, Apple, and Amazon report earnings, with investors closely watching AI capital expenditure versus revenue growth.

EDITION 2026-07-28 · EVERY CLAIM SOURCED · GROUNDED VIA SEARCH AT PUBLISH
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The story

This week marks a critical period for Big Tech, with Microsoft and Meta reporting earnings on Wednesday, followed by Apple and Amazon on Thursday. Investors are keenly focused on whether the massive capital expenditures poured into artificial intelligence infrastructure are translating into tangible revenue growth.

The market's anxiety was recently highlighted by Alphabet's Q2 earnings, where robust AI-driven revenue was overshadowed by a projected $15 billion increase in 2026 capital spending, leading to a significant market reaction [11]. Analysts will scrutinize Azure cloud growth for Microsoft and advertising revenue for Meta, alongside their respective AI spending guidance [3, 9].

For Amazon, AWS growth will be a key indicator of broader AI spending across industries, while Apple's iPhone 17 demand signals and AI integration will be under the microscope [3, 11]. The outcomes of these reports, combined with the Federal Reserve's interest rate decision, are expected to shape market sentiment for the coming months [3, 9, 11].

Who moved

Nvidia

What Changed: Plans to invest $1 billion into NAVER Corp. as part of a $10 billion expansion of AI factory infrastructure in Korea, in partnership with Brookfield.

Why It Matters: This signals a significant international push to build out AI infrastructure and secure compute capacity, further entrenching Nvidia's role in the global AI ecosystem. [29]

Microsoft

What Changed: Agreed to spend billions on Mistral AI's European computing infrastructure and will broaden the distribution of Mistral models.

Why It Matters: This strengthens Microsoft's AI cloud offerings and European market presence, providing more choice for customers and developers. [24]

Meta

What Changed: Joined other tech firms in urging the White House against broad restrictions on open-weight AI models.

Why It Matters: This highlights Meta's advocacy for an open AI development policy, emphasizing its importance for innovation and competition. [7, 24]

Products & launches

Mistral AI Models

Company: Microsoft

What: Microsoft is broadening the distribution of Mistral AI models across its Azure, Foundry, and Copilot Studio platforms, enhancing its AI model offerings for European developers. [24]

Platforms & policy

US White House (Tech Firms' Letter)

Development: Nvidia, Microsoft, Meta, IBM, Dell, and other major tech companies collectively urged the White House not to impose broad restrictions on open-weight AI models, arguing such measures could hinder innovation and competition. [7, 24]

Money & markets

Microsoft. Analysts expect Q2 revenue of $87.61 billion and earnings per share of $4.23, compared to $76.44 billion and $3.65 year-over-year. [8]

Meta Platforms. Analysts anticipate Q2 revenue of $60.22 billion and earnings per share of $7.14, versus $47.52 billion and $7.14 year-over-year. [8]

Amazon.com. Analysts project Q2 revenue of $196.02 billion and earnings per share of $1.82, up from $167.70 billion and $1.68 year-over-year. [8]

Apple. Analysts are forecasting Q3 revenue of approximately $108.89 billion and earnings per share of $1.89. [3]

What we'll be watching

Reporting + analyst voices: grounded via Google Search at publish time.